Peter Howson: Commercial Due Diligence | Buch

Cover: 9780566086519 | Commercial Due Diligence | Peter Howson | Buch | Englisch | 2006

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Sprache: Englisch

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Beschreibung

Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth. Commercial Due Diligence is written by someone with over 25 years' experience of practical strategic analysis who nonetheless has a strong academic grounding. For the first time here is a book that deals with the essentials of strategic analysis with the practitioner's eye. If you are in the business of formulating company strategy, and you want to see how to apply the theories and understand in practical terms what works, when, and what can go wrong, this is the book for you.

Details

Erscheinungsjahr:	2006
Medium:	Buch
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9780566086519
ISBN-10:	0566086514
Sprache:	Englisch
Einband:	Gebunden
Autor:	Peter Howson
Auflage:	1. Auflage
Hersteller:	Taylor & Francis
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Abbildungen:	Illustrations
Maße:	246 x 174 x 30 mm
Von/Mit:	Peter Howson
Erscheinungsdatum:	26.05.2006
Gewicht:	0,78 kg