An easy-to-follow playbook for one of the most important yet often overlooked business requirements--managing cash and working capital

Cash Is King is not a dry corporate finance textbook. It is an easy-to-read account of strategies leaders must take to improve the generation and preservation of cash from operations. Cash enables research and development, funds capital investments, and ensures businesses are agile and resilient--yet far too often, the concepts of properly managing cash and working capital are overlooked.

"Peter Kingma's engaging book brings to light that an understanding of corporate cash flow cycles is as foundational as understanding profit and loss statements. Sales and earnings meet their complementary match, completing the business model and determining investor returns and financial strength. This is the definitive book on corporate cash cycles and working capital management that will help leaders build more resilient, more valuable organizations.

This book should be mandatory reading for anyone aspiring to corporate leadership, especially within a working capital-intensive company."
--CHRISTOPHER VOLK, former President, CEO, Chairman of STORE Capital, and author of The Value Equation

"Peter Kingma offers a strong framework to create a 'cash culture' that will help leaders execute their strategies and tactical activities, and thus ensure that their businesses maintain liquidity, build capital, and prepare for success."
--PATRICK ESPOSITO, bestselling author of The Structure of Success, President of ACME General Corp., and Founder/CEO of Initiative Labs LLC

"I recommend Peter Kingma's insightful book to anyone who not only wants a roadmap to the new cash flow normal, but more broadly, who seeks to navigate this new road to become a better business manager, leader, and investor. His three decades of firsthand experience and unparalleled wisdom can be taken to the bank."
--JOAN T.A. GABEL, Chancellor, University of Pittsburgh