SECTION 1. INTRODUCTION AND PERSONAL ASSESSMENT.

1. Introduction.

Introduction.

Marketing Yourself.

Product.

Place.

Price.

Promotion.

Presentation.

Job Search Process.

2. Self-Assessment and Promotion.

Self Assessment.

Marketing Readiness Quiz.

Self-Awareness Checklist.

Ability Assessment.

Transferable Skills Checklist.

Work Environment and Preferences.

Self- Assessment Summary Sheet.

Self Promotion.

MY Focus Marketing Tips.

Skills Most Sought After by Employers.

Finding Your Focus.

SECTION 2. MARKETING TOOLS.

3. Marketing Strategies.

Personal Marketing.

Personal Contact.

Published Job Market vs. Hidden Job Market.

Informational Interviews.

Electronic Methods of Marketing.

Web Groups or Discussion Boards.

Web Pages of Professional Associations.

Determining the Best Approach.

Proactive versus reactive.

Developing a positive attitude.

A systematic strategy to pursue companies.

The A List.

The B List.

The C List.

Finding Your Focus.

4. Marketing Techniques.

Networking.

How to Go About It.

Developing a Plan.

Sample Statements.

Basic Questions to Ask Referrals.

Basic Questions to Ask a Contact You Don’t Know.

Do’s and Don’ts of Networking.

Telemarketing.

Ways to use the Telephone in Your Job Search.

Specific Advantages of Using the Phone.

Additional Guidelines.

List Companies.

Plan Your Calls.

Write Down What You Want to Say.

Practice.

Follow Up and Follow Through.

Examples of How to Initiate Contact.

Telephone Do’s and Don’ts.

Sample Calling Script.

Meeting Objections.

How to Handle an Objection over the Phone.

Career Fairs.

Sample Career Fair Conversations.

Career Fair Attendance Tips.

Career Fair Follow Up.

Current Career Fair Trends.

Finding Your Focus.

5. Resumes and References.

Types of Resumes.

Reverse Chronological Resume.

Functional Resume.

Combination Resume.

Resumes Styles of Resume Writing.

Bells and Whistles Resume Style.

Plain Vanilla Resume Style.

Key Word or Scannable Resume Style.

Processing an Electronic Resume.

Resume Scanning Advice.

Final Advice on Using Scannable Resumes.

Resume Sections.

Heading.

Career Objective.

Personal/Professional Summary.

Education.

Representing Education Activity.

Work Experience.

Adding Impact to Your Work Experience.

Work Experience Exercise.

Military Experience.

Personal.

References.