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Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.
The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.
Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice.
The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.
William Miller, PhD, is director of Institutional Research and Effectiveness at Flagler College, Saint Augustine, FL.
Daniel M. Shea, PhD, is professor of government and director of the Goldfarb Center for Public Affairs and Civic Engagement at Colby College, Waterville, ME.
Preface
Introduction: Consultant-Centered Campaigns
Part I: CAMPAIGN PRELIMINARIES
1 The Campaign Plan
2 The Context of the Race
3 Opposition Research
Part II: STRATEGIC THINKING
4 Segment Analysis
5 Survey Research
6 Voter Targeting
Part III: CONTACT
7 Fundraising Strategies and Tactics
8 Strategic Communications
9 Earned Media
10 Direct Voter Contact
Part IV: THE FUTURE OF ELECTIONEERING
11 New Players and New Campaigns
12 The Evolving Style
References
Index
| Erscheinungsjahr: | 2015 |
|---|---|
| Genre: | Politikwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 312 |
| ISBN-13: | 9781440837326 |
| ISBN-10: | 1440837325 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Burton, Michael
Miller, Will Shea, Daniel |
| Hersteller: | Bloomsbury Publishing plc |
| Maße: | 234 x 156 x 17 mm |
| Von/Mit: | Michael Burton (u. a.) |
| Erscheinungsdatum: | 30.06.2015 |
| Gewicht: | 0,477 kg |
William Miller, PhD, is director of Institutional Research and Effectiveness at Flagler College, Saint Augustine, FL.
Daniel M. Shea, PhD, is professor of government and director of the Goldfarb Center for Public Affairs and Civic Engagement at Colby College, Waterville, ME.
Preface
Introduction: Consultant-Centered Campaigns
Part I: CAMPAIGN PRELIMINARIES
1 The Campaign Plan
2 The Context of the Race
3 Opposition Research
Part II: STRATEGIC THINKING
4 Segment Analysis
5 Survey Research
6 Voter Targeting
Part III: CONTACT
7 Fundraising Strategies and Tactics
8 Strategic Communications
9 Earned Media
10 Direct Voter Contact
Part IV: THE FUTURE OF ELECTIONEERING
11 New Players and New Campaigns
12 The Evolving Style
References
Index
| Erscheinungsjahr: | 2015 |
|---|---|
| Genre: | Politikwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 312 |
| ISBN-13: | 9781440837326 |
| ISBN-10: | 1440837325 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Burton, Michael
Miller, Will Shea, Daniel |
| Hersteller: | Bloomsbury Publishing plc |
| Maße: | 234 x 156 x 17 mm |
| Von/Mit: | Michael Burton (u. a.) |
| Erscheinungsdatum: | 30.06.2015 |
| Gewicht: | 0,477 kg |
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