Mario Glowik: Business-to-Business | Buch

Cover: 9780415740876 | Business-to-Business | A Global Network Perspective | Glowik (u. a.)

Rückseite: 9780415740876 | Business-to-Business | A Global Network Perspective | Glowik (u. a.)

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Sprache: Englisch

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Beschreibung

This is the first book to cover B2B from an international perspective, rather than the usual marketing perspective and introduces the topic by providing insights into how customers, suppliers, logistics, and additional stakeholders are mutually dependent.

The authors illustrate each chapter with case studies including Apple, Panasonic, Johnson & Johnson, Epson and Samsung, resulting in a book which will be vital reading for students of international management, international marketing, and strategic management.

Über den Autor

Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany.

Sarah Maria Bruhs is Research Associate at The Free University of Berlin, Germany where she is obtaining her PhD in Management.

Inhaltsverzeichnis

1. An Introduction to Global Business-to-Business 2. Characteristics of Business-to-Business Markets 3. Developing Business-to-Business Markets 4. Understanding Business Networks 5. Networks and Innovation 6. Networks and International Market Entry 7. Relationships and International New Venture Firms 8. Implementing the Relationship Perspective

Erscheinungsjahr:	2014
Fachbereich:	Wirtschaft International
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
ISBN-13:	9780415740876
ISBN-10:	0415740878
Sprache:	Englisch
Einband:	Gebunden
Autor:	Glowik, Mario Bruhs, Sarah Maria
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	240 x 161 x 22 mm
Von/Mit:	Mario Glowik (u. a.)
Erscheinungsdatum:	29.05.2014
Gewicht:	0,64 kg