Business Strategy and Competitive Advantage

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Sprache: Englisch

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Beschreibung

This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter's contribution to the field of strategic management. It addresses key changes and challenges in the global business environment.

Über den Autor

Jovo Ateljevi is a Professor of Economics and Business Studies in the Department of Economics at the University of Banja Luka, Bosnia and Herzegovina.

Denan Kulovi is an Associate Professor of Management and Organization in the Department of Economics at the University of Zenica, Bosnia and Herzegovina.

Filip okovi is an Associate Professor of Tourism and Business Studies at Singidunum University, Serbia.

Mirza Bavi is a Country Manager and Co-owner of Express Courier Authorised Service Contractor for UPS in Sarajevo, Bosnia and Herzegovina.

Inhaltsverzeichnis

1. Shifting Paradigms in Business Competition 2. Porter's Contribution to Strategic Management 3. Competitive Advantage 4. Analysis of the Environment: Porter's Concept of 5 Competitive Forces Strategic analysis of the environment 5. Corporation Analysis: Porter's Value Chain Concept 6. The Corporation and Environment Interaction: Porter's Concept of Generic Strategies 7. Porter's New View on Competitive Advantage: Green and Competitive

Details

Erscheinungsjahr:	2024
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032416687
ISBN-10:	1032416688
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ateljevi¿, Jovo Kulovi¿, D¿enan ¿Okovi¿, Filip
Hersteller:	Routledge
Verantwortliche Person für die EU:	Taylor & Francis Verlag GmbH, Kaufingerstr. 24, D-80331 München, gpsr@taylorandfrancis.com
Maße:	229 x 152 x 11 mm
Von/Mit:	Jovo Ateljevi¿ (u. a.)
Erscheinungsdatum:	07.10.2024
Gewicht:	0,29 kg