Business in Action, Global Edition

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Sprache: Englisch

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Beschreibung

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

Developing a Business Mindset
Economics, Money, and Banking
The Global Marketplace
Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP Forms of Ownership Entrepreneurship and Small-Business Ownership PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS Management Roles, Functions, and Skills Organization and Teamwork Production Systems PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES Employee Motivation Human Resources Management PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT The Art and Science of Marketing Product Management and Pricing Strategies Customer Communication and Product Distribution Financial Information and Accounting Concepts Financial Management and Financial Markets

APPENDICES

A. Business Law
B. Risk Management
C. Information Technology
D. Personal Finance: Getting Set for Life

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

Developing a Business Mindset
Economics, Money, and Banking
The Global Marketplace
Business Ethics and Corporate Social Responsibility

APPENDICES

A. Business Law
B. Risk Management
C. Information Technology
D. Personal Finance: Getting Set for Life

Details

Erscheinungsjahr:	2023
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292721651
ISBN-10:	1292721650
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bovee, Courtland Thill, John
Auflage:	10 ed
Hersteller:	Pearson Education Limited
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Von/Mit:	Courtland Bovee (u. a.)
Erscheinungsdatum:	29.05.2023
Gewicht:	1,24 kg