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Beschreibung
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
  1. Developing a Business Mindset
  2. Economics, Money, and Banking
  3. The Global Marketplace
  4. Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP Forms of Ownership Entrepreneurship and Small-Business Ownership PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS Management Roles, Functions, and Skills Organization and Teamwork Production Systems PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES Employee Motivation Human Resources Management PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT The Art and Science of Marketing Product Management and Pricing Strategies Customer Communication and Product Distribution Financial Information and Accounting Concepts Financial Management and Financial Markets

APPENDICES

  • A. Business Law
  • B. Risk Management
  • C. Information Technology
  • D. Personal Finance: Getting Set for Life
PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS
  1. Developing a Business Mindset
  2. Economics, Money, and Banking
  3. The Global Marketplace
  4. Business Ethics and Corporate Social Responsibility
PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP Forms of Ownership Entrepreneurship and Small-Business Ownership PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS Management Roles, Functions, and Skills Organization and Teamwork Production Systems PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES Employee Motivation Human Resources Management PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT The Art and Science of Marketing Product Management and Pricing Strategies Customer Communication and Product Distribution Financial Information and Accounting Concepts Financial Management and Financial Markets

APPENDICES

  • A. Business Law
  • B. Risk Management
  • C. Information Technology
  • D. Personal Finance: Getting Set for Life
Details
Erscheinungsjahr: 2023
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292721651
ISBN-10: 1292721650
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bovee, Courtland
Thill, John
Auflage: 10 ed
Hersteller: Pearson Education Limited
Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Von/Mit: Courtland Bovee (u. a.)
Erscheinungsdatum: 29.05.2023
Gewicht: 1,24 kg
Artikel-ID: 125981365

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