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Beschreibung
IntroductionPart One: Frameworks Chapter One: Understanding corporate social responsibilityChapter Two: Stakeholder managementChapter Three: Theories of ethicsChapter Four: Environmental ethicsIntegrative Case Study 1.1: Walking the Walk: Putting Social Responsibility into Action at The White Dog Caf Integrative Case Study 1.2: GlaxoSmithKline and Developing Country Access to Essential MedicinesPart Two: ContextsChapter Five: The behavioural contextChapter Six: Ethics and corporate social responsibility in a global contextChapter Seven: The business of human rightsChapter Eight: Civil society organizationsIntegrative Case Study 2.1: Microsoft's Partnership with UNHCR: Pro Bono Publico?Integrative Case Study 2.2: IKEA's Social and Environmental Responsibility InitiativesPart Three: ProcessesChapter Nine: Governing organizationsChapter Ten: Auditing and reporting social performanceChapter Eleven: Managing ethics internally Chapter Twelve: Responsibility in managing people and operationsChapter Thirteen: Environmental responsibilityChapter Fourteen: Giving back to society Integrative Case Study 3.1: Red Bull or Black Devil?Integrative Case Study 3.2: Starbucks Corporation: Building a Sustainable Supply ChainIntegrative Case Study 3.3: Lifebuoy 'Swasthya Chetna': Unilever's Social Marketing CampaignIntegrative Case Study 3.4: John Mackey and Whole Foods MarketIntegrative Case Study 3.5: The Human Face of HIV/Aids
IntroductionPart One: Frameworks Chapter One: Understanding corporate social responsibilityChapter Two: Stakeholder managementChapter Three: Theories of ethicsChapter Four: Environmental ethicsIntegrative Case Study 1.1: Walking the Walk: Putting Social Responsibility into Action at The White Dog Caf Integrative Case Study 1.2: GlaxoSmithKline and Developing Country Access to Essential MedicinesPart Two: ContextsChapter Five: The behavioural contextChapter Six: Ethics and corporate social responsibility in a global contextChapter Seven: The business of human rightsChapter Eight: Civil society organizationsIntegrative Case Study 2.1: Microsoft's Partnership with UNHCR: Pro Bono Publico?Integrative Case Study 2.2: IKEA's Social and Environmental Responsibility InitiativesPart Three: ProcessesChapter Nine: Governing organizationsChapter Ten: Auditing and reporting social performanceChapter Eleven: Managing ethics internally Chapter Twelve: Responsibility in managing people and operationsChapter Thirteen: Environmental responsibilityChapter Fourteen: Giving back to society Integrative Case Study 3.1: Red Bull or Black Devil?Integrative Case Study 3.2: Starbucks Corporation: Building a Sustainable Supply ChainIntegrative Case Study 3.3: Lifebuoy 'Swasthya Chetna': Unilever's Social Marketing CampaignIntegrative Case Study 3.4: John Mackey and Whole Foods MarketIntegrative Case Study 3.5: The Human Face of HIV/Aids
Details
Erscheinungsjahr: | 2010 |
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Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781408007433 |
ISBN-10: | 1408007436 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Seppala, Nina
Griseri, Paul |
Auflage: | New ed |
Hersteller: |
Cengage Learning EMEA
CL Excl Vocatn |
Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
Abbildungen: | colour illustrations |
Maße: | 245 x 192 x 29 mm |
Von/Mit: | Nina Seppala (u. a.) |
Erscheinungsdatum: | 25.02.2010 |
Gewicht: | 1,208 kg |