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Beschreibung
IntroductionPart One: Frameworks Chapter One: Understanding corporate social responsibilityChapter Two: Stakeholder managementChapter Three: Theories of ethicsChapter Four: Environmental ethicsIntegrative Case Study 1.1: Walking the Walk: Putting Social Responsibility into Action at The White Dog Caf Integrative Case Study 1.2: GlaxoSmithKline and Developing Country Access to Essential MedicinesPart Two: ContextsChapter Five: The behavioural contextChapter Six: Ethics and corporate social responsibility in a global contextChapter Seven: The business of human rightsChapter Eight: Civil society organizationsIntegrative Case Study 2.1: Microsoft's Partnership with UNHCR: Pro Bono Publico?Integrative Case Study 2.2: IKEA's Social and Environmental Responsibility InitiativesPart Three: ProcessesChapter Nine: Governing organizationsChapter Ten: Auditing and reporting social performanceChapter Eleven: Managing ethics internally Chapter Twelve: Responsibility in managing people and operationsChapter Thirteen: Environmental responsibilityChapter Fourteen: Giving back to society Integrative Case Study 3.1: Red Bull or Black Devil?Integrative Case Study 3.2: Starbucks Corporation: Building a Sustainable Supply ChainIntegrative Case Study 3.3: Lifebuoy 'Swasthya Chetna': Unilever's Social Marketing CampaignIntegrative Case Study 3.4: John Mackey and Whole Foods MarketIntegrative Case Study 3.5: The Human Face of HIV/Aids
IntroductionPart One: Frameworks Chapter One: Understanding corporate social responsibilityChapter Two: Stakeholder managementChapter Three: Theories of ethicsChapter Four: Environmental ethicsIntegrative Case Study 1.1: Walking the Walk: Putting Social Responsibility into Action at The White Dog Caf Integrative Case Study 1.2: GlaxoSmithKline and Developing Country Access to Essential MedicinesPart Two: ContextsChapter Five: The behavioural contextChapter Six: Ethics and corporate social responsibility in a global contextChapter Seven: The business of human rightsChapter Eight: Civil society organizationsIntegrative Case Study 2.1: Microsoft's Partnership with UNHCR: Pro Bono Publico?Integrative Case Study 2.2: IKEA's Social and Environmental Responsibility InitiativesPart Three: ProcessesChapter Nine: Governing organizationsChapter Ten: Auditing and reporting social performanceChapter Eleven: Managing ethics internally Chapter Twelve: Responsibility in managing people and operationsChapter Thirteen: Environmental responsibilityChapter Fourteen: Giving back to society Integrative Case Study 3.1: Red Bull or Black Devil?Integrative Case Study 3.2: Starbucks Corporation: Building a Sustainable Supply ChainIntegrative Case Study 3.3: Lifebuoy 'Swasthya Chetna': Unilever's Social Marketing CampaignIntegrative Case Study 3.4: John Mackey and Whole Foods MarketIntegrative Case Study 3.5: The Human Face of HIV/Aids
Details
Erscheinungsjahr: 2010
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781408007433
ISBN-10: 1408007436
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Seppala, Nina
Griseri, Paul
Auflage: New ed
Hersteller: Cengage Learning EMEA
CL Excl Vocatn
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Abbildungen: colour illustrations
Maße: 245 x 192 x 29 mm
Von/Mit: Nina Seppala (u. a.)
Erscheinungsdatum: 25.02.2010
Gewicht: 1,208 kg
Artikel-ID: 133386018

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