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Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
* Learn the core concepts of business development, and how it differs from sales
* Build a practical, step-by-step business development strategy
* Incorporate marketing, sales, and customer management in general planning
* Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
* Learn the core concepts of business development, and how it differs from sales
* Build a practical, step-by-step business development strategy
* Incorporate marketing, sales, and customer management in general planning
* Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.
Anna Kennedy has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 432 |
| Inhalt: |
XIV
402 S. |
| ISBN-13: | 9781118962718 |
| ISBN-10: | 1118962710 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kennedy, Anna |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 233 x 187 x 27 mm |
| Von/Mit: | Anna Kennedy |
| Erscheinungsdatum: | 20.04.2015 |
| Gewicht: | 0,765 kg |
Anna Kennedy has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 432 |
| Inhalt: |
XIV
402 S. |
| ISBN-13: | 9781118962718 |
| ISBN-10: | 1118962710 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kennedy, Anna |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 233 x 187 x 27 mm |
| Von/Mit: | Anna Kennedy |
| Erscheinungsdatum: | 20.04.2015 |
| Gewicht: | 0,765 kg |
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