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Beschreibung
Data-driven decision-making is a fundamental component of business success. Use this textbook to learn the core knowledge and techniques for analyzing business data with Python programming.

Business Analytics with Python assumes no prior knowledge or experience in computer science, presenting the technical aspects of the subject in an accessible, introductory way for students on business courses. It features chapters on linear regression, neural networks and cluster analysis, with a running case study that enables students to apply their knowledge. Students will also benefit from real-life examples to show how business analysis has been used for such tasks as customer churn prediction, credit card fraud detection and sales forecasting. This book presents a holistic approach to business analytics: in addition to Python, it covers mathematical and statistical concepts, essential machine learning methods and their applications. Business Analytics with Python comes complete with practical exercises and activities, learning objectives and chapter summaries as well as self-test quizzes. It is supported by online resources that include lecturer PowerPoint slides, study guides, sample code and datasets and interactive worksheets. This textbook is ideal for students taking upper level undergraduate and postgraduate modules on analytics as part of their business, management or finance degrees.
Data-driven decision-making is a fundamental component of business success. Use this textbook to learn the core knowledge and techniques for analyzing business data with Python programming.

Business Analytics with Python assumes no prior knowledge or experience in computer science, presenting the technical aspects of the subject in an accessible, introductory way for students on business courses. It features chapters on linear regression, neural networks and cluster analysis, with a running case study that enables students to apply their knowledge. Students will also benefit from real-life examples to show how business analysis has been used for such tasks as customer churn prediction, credit card fraud detection and sales forecasting. This book presents a holistic approach to business analytics: in addition to Python, it covers mathematical and statistical concepts, essential machine learning methods and their applications. Business Analytics with Python comes complete with practical exercises and activities, learning objectives and chapter summaries as well as self-test quizzes. It is supported by online resources that include lecturer PowerPoint slides, study guides, sample code and datasets and interactive worksheets. This textbook is ideal for students taking upper level undergraduate and postgraduate modules on analytics as part of their business, management or finance degrees.
Über den Autor
Bowei Chen is an Associate Professor in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow, UK. He is the Programme Director of the MSc in Business Analytics.

Gerhard Kling is Professor in Finance at the University of Aberdeen, UK. He has worked in higher education (SOAS, University of Southampton, UWE, Utrecht University) and consulting (McKinsey).
Inhaltsverzeichnis
Section - ONE: Introduction and preliminaries; Chapter - 01: Introduction; Chapter - 02: Mathematical foundations of business analytics; Chapter - 03: Getting started with python; Chapter - 04: Data wrangling; Chapter - 05: Data visualization; Section - TWO: Methods and techniques; Chapter - 06: Linear regression; Chapter - 07: Logistic regression; Chapter - 08: Neural networks; Chapter - 09: K-nearest neighbours; Chapter - 10: Naïve bayes; Chapter - 11: Tree-based methods; Chapter - 12: Support vector machines; Chapter - 13: Principal component analysis; Chapter - 14: Cluster analysis; Section - THREE: Applications and tools; Chapter - 15: Modelling supply chains - use cases; Chapter - 16: User interfaces and web applications; Chapter - 17: Answers to exercises;
Details
Erscheinungsjahr: 2025
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781398617179
ISBN-10: 1398617172
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Chen, Bowei
Kling, Gerhard
Hersteller: Kogan Page
Kogan Page Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 170 x 26 mm
Von/Mit: Bowei Chen (u. a.)
Erscheinungsdatum: 25.03.2025
Gewicht: 1,045 kg
Artikel-ID: 131588249

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