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Cover: 9781529754377 | Business & Marketing Across Cultures | Julie Anne Lee (u. a.) | Buch
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Business & Marketing Across Cultures
Taschenbuch von Julie Anne Lee (u. a.)
Sprache: Englisch

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Beschreibung
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
Über den Autor
Julie Anne Lee is a professor at the University of Western Australia, in the Business School. Her research focuses on cross-cultural theory, measurement and application in the tourism and consumer behaviour contexts. Most recently, she has been examining personal values across cultures. Her research was published in Personality and Individual Differences, Journal of Personality and Social Psychology, Journal of Cross-Cultural Psychology, Journal of Personality Assessment, Journal of International Marketing, Journal of Business Research, International Marketing Review, Tourism Management, Annals of Tourism Research, among others. Her research has attracted over $1 million in competitive funding in recent years.
Inhaltsverzeichnis
Part 1: Understanding the Self and Others in Cross-Cultural and International Contexts
Chapter 1: Similarities and Differences Across and Within Cultures
Chapter 2: Communication and Language
Chapter 3: Intercultural Interactions in Business and Marketing
Part 2: Cross-Cultural Marketing Decision Making
Chapter 4: Market Entry and Expansion Decisions Across Cultures
Chapter 5: Cross-Cultural Marketing Strategy and Implementation
Chapter 6: Designing a Culturally Sensitive Business Plan
Details
Erscheinungsjahr: 2023
Fachbereich: Wirtschaft International
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 280
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529754377
ISBN-10: 1529754372
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Lee, Julie Anne
Usunier, Jean-Claude
Taras, Vasyl
Hersteller: SAGE Publications Ltd
Maße: 235 x 191 x 16 mm
Von/Mit: Julie Anne Lee (u. a.)
Erscheinungsdatum: 10.05.2023
Gewicht: 0,528 kg
preigu-id: 126149092
Über den Autor
Julie Anne Lee is a professor at the University of Western Australia, in the Business School. Her research focuses on cross-cultural theory, measurement and application in the tourism and consumer behaviour contexts. Most recently, she has been examining personal values across cultures. Her research was published in Personality and Individual Differences, Journal of Personality and Social Psychology, Journal of Cross-Cultural Psychology, Journal of Personality Assessment, Journal of International Marketing, Journal of Business Research, International Marketing Review, Tourism Management, Annals of Tourism Research, among others. Her research has attracted over $1 million in competitive funding in recent years.
Inhaltsverzeichnis
Part 1: Understanding the Self and Others in Cross-Cultural and International Contexts
Chapter 1: Similarities and Differences Across and Within Cultures
Chapter 2: Communication and Language
Chapter 3: Intercultural Interactions in Business and Marketing
Part 2: Cross-Cultural Marketing Decision Making
Chapter 4: Market Entry and Expansion Decisions Across Cultures
Chapter 5: Cross-Cultural Marketing Strategy and Implementation
Chapter 6: Designing a Culturally Sensitive Business Plan
Details
Erscheinungsjahr: 2023
Fachbereich: Wirtschaft International
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 280
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529754377
ISBN-10: 1529754372
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Lee, Julie Anne
Usunier, Jean-Claude
Taras, Vasyl
Hersteller: SAGE Publications Ltd
Maße: 235 x 191 x 16 mm
Von/Mit: Julie Anne Lee (u. a.)
Erscheinungsdatum: 10.05.2023
Gewicht: 0,528 kg
preigu-id: 126149092
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