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Cover: 9780415251839 | Brands | The Logos of the Global Economy | Celia Lury | Taschenbuch
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Brands
The Logos of the Global Economy
Taschenbuch von Celia Lury
Sprache: Englisch

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Beschreibung
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what kinds of things are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand
Illustrated with many examples, the book argues that brands:
* mediate the supply and demand of products and services in a global economy
* frame the activities of the market by functioning as an interface
* communicate interactively, selectively promoting and inhibiting communication between producers and consumers
* operate as a public currency while being legally protected as private property in law
* introduce sensation, qualities and affect into the quantitative calculations of the market
* organize the logics of global flows of products, people, images and events.
This book will be essential reading for students of sociology, cultural studies and consumption.
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what kinds of things are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand
Illustrated with many examples, the book argues that brands:
* mediate the supply and demand of products and services in a global economy
* frame the activities of the market by functioning as an interface
* communicate interactively, selectively promoting and inhibiting communication between producers and consumers
* operate as a public currency while being legally protected as private property in law
* introduce sensation, qualities and affect into the quantitative calculations of the market
* organize the logics of global flows of products, people, images and events.
This book will be essential reading for students of sociology, cultural studies and consumption.
Über den Autor
Celia Lury
Inhaltsverzeichnis
1. Just Do What? The brand as new media object 2. Marketing as a Performative Discipline and the Emergence of the Brand 3. The Interface of the Brand: Complex objects, interactivity and partial solutions 4. Logos: From relations to relationships 5. The Brand as a Property Form of Relationality 6. Interactivity: Face-to-profile communication 7. The Objectivity of the Brand: Interactivity and the limits of rationality
Details
Erscheinungsjahr: 2004
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Seiten: 208
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780415251839
ISBN-10: 0415251834
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lury, Celia
Hersteller: Taylor & Francis Ltd
Maße: 235 x 156 x 14 mm
Von/Mit: Celia Lury
Erscheinungsdatum: 12.08.2004
Gewicht: 0,323 kg
preigu-id: 128117255
Über den Autor
Celia Lury
Inhaltsverzeichnis
1. Just Do What? The brand as new media object 2. Marketing as a Performative Discipline and the Emergence of the Brand 3. The Interface of the Brand: Complex objects, interactivity and partial solutions 4. Logos: From relations to relationships 5. The Brand as a Property Form of Relationality 6. Interactivity: Face-to-profile communication 7. The Objectivity of the Brand: Interactivity and the limits of rationality
Details
Erscheinungsjahr: 2004
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Seiten: 208
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780415251839
ISBN-10: 0415251834
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lury, Celia
Hersteller: Taylor & Francis Ltd
Maße: 235 x 156 x 14 mm
Von/Mit: Celia Lury
Erscheinungsdatum: 12.08.2004
Gewicht: 0,323 kg
preigu-id: 128117255
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