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Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.
Petra Alderman is a post-doctoral research fellow in Leadership for Inclusive and Democratic Politics at the International Development Department, School of Government, University of Birmingham, UK.
Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand's post-coup brand; Chapter 3: Thailand's external branding; Chapter 4: Thailand's internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Volkskunde |
| Genre: | Importe |
| Produktart: | Nachschlagewerke |
| Rubrik: | Völkerkunde |
| Medium: | Taschenbuch |
| ISBN-13: | 9781032517551 |
| ISBN-10: | 1032517557 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Alderman, Petra |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 14 mm |
| Von/Mit: | Petra Alderman |
| Erscheinungsdatum: | 18.12.2024 |
| Gewicht: | 0,392 kg |
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