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Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.
In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.
In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Mark Tungate is the author of the bestselling Fashion Brands , as well as the recently published Adland - A Global History of Advertising and Media Monoliths. His latest book, Branded Male, has also spawned a new blog: [...]
Tungate is a journalist specializing in media, marketing and communication. Based in Paris, he has a weekly column in the French media magazine Stratégies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN and the magazine Campaign. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. He has addressed conferences around the world and has been on the juries of several advertising competitions. He also co-hosts a weekly French television show about creative advertising.
First book to reveal the secret strategies and tactics of successful marketing to men
From the bestselling author of Fashion Brands
Supported by the author’s Branded Male blog
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 242 |
| ISBN-13: | 9780749450113 |
| ISBN-10: | 0749450118 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Tungate, Mark |
| Hersteller: | Kogan Page |
| Maße: | 240 x 161 x 18 mm |
| Von/Mit: | Mark Tungate |
| Erscheinungsdatum: | 01.04.2008 |
| Gewicht: | 0,533 kg |
Mark Tungate is the author of the bestselling Fashion Brands , as well as the recently published Adland - A Global History of Advertising and Media Monoliths. His latest book, Branded Male, has also spawned a new blog: [...]
Tungate is a journalist specializing in media, marketing and communication. Based in Paris, he has a weekly column in the French media magazine Stratégies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN and the magazine Campaign. His work has appeared in The Times, The Independent and The Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. He has addressed conferences around the world and has been on the juries of several advertising competitions. He also co-hosts a weekly French television show about creative advertising.
First book to reveal the secret strategies and tactics of successful marketing to men
From the bestselling author of Fashion Brands
Supported by the author’s Branded Male blog
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 242 |
| ISBN-13: | 9780749450113 |
| ISBN-10: | 0749450118 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Tungate, Mark |
| Hersteller: | Kogan Page |
| Maße: | 240 x 161 x 18 mm |
| Von/Mit: | Mark Tungate |
| Erscheinungsdatum: | 01.04.2008 |
| Gewicht: | 0,533 kg |
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