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Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.
Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.
Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London.
Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.
Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.
Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London.
Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Lucy Werner is the writer behind Top 50 business newsletter Hype Yourself on Substack.
With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.
She's the author of two bestselling books, Hype Yourself and Brand Yourself, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine's Female Founders to Watch.
She is a Domestika instructor and Adobe Express Global Ambassador, based in rural France..
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781788602730 |
| ISBN-10: | 1788602730 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Werner, Lucy
Chatelet, Hadrien |
| Hersteller: | Practical Inspiration Publishing |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 216 x 140 x 12 mm |
| Von/Mit: | Lucy Werner (u. a.) |
| Erscheinungsdatum: | 07.09.2021 |
| Gewicht: | 0,279 kg |
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