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Brand management just got easier
You are just seven steps away from understanding the principles of successful brand management. Imagine knowing your brand so thoroughly that you can instinctively guide it through each stage of growth to provide a relevant and consistent experience to its audience. Now you can.
Brand Management In A Week is a simple and straightforward guide to building a strong brand, giving you everything you really need to know in just seven short chapters. From the conceptual and planning stage through to implementation and sustainability, you'll find tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. You'll also find exercises to help you put it all into action.
The fastest way to successful brand management
Whether you choose to read it in a week or in a single sitting, Brand Management In A Week is your fastest route to success:
- Sunday: Determine your brand focus
- Monday: Define your brand strategy
- Tuesday: Express your brand through its identity
- Wednesday: Evolve your brand culture
- Thursday: Build your employer brand
- Friday: The importance of design
- Saturday: Sustaining the brand
Learn in a week, remember for a lifetime
Brand management just got easier
You are just seven steps away from understanding the principles of successful brand management. Imagine knowing your brand so thoroughly that you can instinctively guide it through each stage of growth to provide a relevant and consistent experience to its audience. Now you can.
Brand Management In A Week is a simple and straightforward guide to building a strong brand, giving you everything you really need to know in just seven short chapters. From the conceptual and planning stage through to implementation and sustainability, you'll find tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. You'll also find exercises to help you put it all into action.
The fastest way to successful brand management
Whether you choose to read it in a week or in a single sitting, Brand Management In A Week is your fastest route to success:
- Sunday: Determine your brand focus
- Monday: Define your brand strategy
- Tuesday: Express your brand through its identity
- Wednesday: Evolve your brand culture
- Thursday: Build your employer brand
- Friday: The importance of design
- Saturday: Sustaining the brand
Learn in a week, remember for a lifetime
Paul and Julia are co-authors of Create the Perfect Brand, a Teach Yourself guide to branding. Together they have also written and presented a series of brand training workshops for executive education. Their specialist courses include Brand Strategy, Core Values Brand Identity, Brand Touchpoints and Employer Branding. Paul Hitchens is a Course Director for the Chartered Institute of Marketing and presents the CIM Brand Masterclass. For more information about Verve Brand Consultancy, [...].uk.
- 1: Introduction
- 2: Sunday - Determine your brand focus
- 3: Monday - Define your brand strategy
- 4: Tuesday - Express your brand through its identity
- 5: Wednesday - Evolve your brand culture
- 6: Thursday - Build your employer brand
- 7: Friday - The importance of design
- 8: Saturday - Sustaining the brand
- 9: Further reading
- 10: Surviving in tough times
- 11: Answers
| Erscheinungsjahr: | 2016 |
|---|---|
| Genre: | Importe |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781473627550 |
| ISBN-10: | 1473627559 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hitchens, Paul
Hitchens, Julia |
| Hersteller: | John Murray Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 198 x 131 x 12 mm |
| Von/Mit: | Paul Hitchens (u. a.) |
| Erscheinungsdatum: | 10.03.2016 |
| Gewicht: | 0,114 kg |
Paul and Julia are co-authors of Create the Perfect Brand, a Teach Yourself guide to branding. Together they have also written and presented a series of brand training workshops for executive education. Their specialist courses include Brand Strategy, Core Values Brand Identity, Brand Touchpoints and Employer Branding. Paul Hitchens is a Course Director for the Chartered Institute of Marketing and presents the CIM Brand Masterclass. For more information about Verve Brand Consultancy, [...].uk.
- 1: Introduction
- 2: Sunday - Determine your brand focus
- 3: Monday - Define your brand strategy
- 4: Tuesday - Express your brand through its identity
- 5: Wednesday - Evolve your brand culture
- 6: Thursday - Build your employer brand
- 7: Friday - The importance of design
- 8: Saturday - Sustaining the brand
- 9: Further reading
- 10: Surviving in tough times
- 11: Answers
| Erscheinungsjahr: | 2016 |
|---|---|
| Genre: | Importe |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781473627550 |
| ISBN-10: | 1473627559 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hitchens, Paul
Hitchens, Julia |
| Hersteller: | John Murray Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 198 x 131 x 12 mm |
| Von/Mit: | Paul Hitchens (u. a.) |
| Erscheinungsdatum: | 10.03.2016 |
| Gewicht: | 0,114 kg |
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