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Beschreibung
The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.
The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.
Über den Autor
W. Chan Kim and Renee Mauborgne
Inhaltsverzeichnis
Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors
Details
Empfohlen (von): | 18 |
---|---|
Erscheinungsjahr: | 2022 |
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: |
XIV
322 S. |
ISBN-13: | 9781509832217 |
ISBN-10: | 1509832211 |
Sprache: | Englisch |
Herstellernummer: | 73941 |
Ausstattung / Beilage: | B-format paperback |
Einband: | Kartoniert / Broschiert |
Autor: |
Kim, W. Chan
Mauborgne, Renee |
Hersteller: |
Pan Macmillan
Pan Books |
Maße: | 194 x 129 x 23 mm |
Von/Mit: | W. Chan Kim (u. a.) |
Erscheinungsdatum: | 08.12.2022 |
Gewicht: | 0,242 kg |
Über den Autor
W. Chan Kim and Renee Mauborgne
Inhaltsverzeichnis
Section - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries-Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors
Details
Empfohlen (von): | 18 |
---|---|
Erscheinungsjahr: | 2022 |
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: |
XIV
322 S. |
ISBN-13: | 9781509832217 |
ISBN-10: | 1509832211 |
Sprache: | Englisch |
Herstellernummer: | 73941 |
Ausstattung / Beilage: | B-format paperback |
Einband: | Kartoniert / Broschiert |
Autor: |
Kim, W. Chan
Mauborgne, Renee |
Hersteller: |
Pan Macmillan
Pan Books |
Maße: | 194 x 129 x 23 mm |
Von/Mit: | W. Chan Kim (u. a.) |
Erscheinungsdatum: | 08.12.2022 |
Gewicht: | 0,242 kg |
Warnhinweis