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Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Buch von Marc Benioff (u. a.)
Sprache: Englisch

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Beschreibung
How did [...] grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of [...], tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how [...] not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a [...]-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
How did [...] grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of [...], tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how [...] not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a [...]-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Über den Autor

Marc R. Benioff is the chairman and CEO of [...] (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, [...] has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. [...] has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, been named No. 7 on the Wired 40, was selected for the past two years as a Top Ten Disrupter by Forbes, and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation, including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff launched the [...] Foundation--now a multimillion-dollar global organization. He lives in San Francisco.

Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.

Details
Erscheinungsjahr: 2009
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 278
Inhalt: 278 S.
ISBN-13: 9780470521168
ISBN-10: 0470521163
Sprache: Englisch
Herstellernummer: 14552116000
Einband: Gebunden
Autor: Benioff, Marc
Adler, Carlye
Hersteller: John Wiley & Sons
Wiley John + Sons
Abbildungen: Illustrations
Maße: 157 x 231 x 30 mm
Von/Mit: Marc Benioff (u. a.)
Erscheinungsdatum: 29.10.2009
Gewicht: 0,544 kg
preigu-id: 101495020
Über den Autor

Marc R. Benioff is the chairman and CEO of [...] (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, [...] has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. [...] has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, been named No. 7 on the Wired 40, was selected for the past two years as a Top Ten Disrupter by Forbes, and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation, including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff launched the [...] Foundation--now a multimillion-dollar global organization. He lives in San Francisco.

Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.

Details
Erscheinungsjahr: 2009
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 278
Inhalt: 278 S.
ISBN-13: 9780470521168
ISBN-10: 0470521163
Sprache: Englisch
Herstellernummer: 14552116000
Einband: Gebunden
Autor: Benioff, Marc
Adler, Carlye
Hersteller: John Wiley & Sons
Wiley John + Sons
Abbildungen: Illustrations
Maße: 157 x 231 x 30 mm
Von/Mit: Marc Benioff (u. a.)
Erscheinungsdatum: 29.10.2009
Gewicht: 0,544 kg
preigu-id: 101495020
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