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Beschreibung
The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.
The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.
Über den Autor
Edited by Adam W. Tyma - Contributions by Travis R. Bell; Michelle Calka; Emory S. Daniel, Jr.; Jennifer C. Dunn; Robert Andrew Dunn; Charley Reed and Adam W. Tyma
Inhaltsverzeichnis
Contents
Acknowledgments
Introduction: What, exactly, is "Beer Culture"?
Adam W. Tyma
Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka
Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn
Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival
Charley Reed
Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn
Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.
Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell
Conclusion: One starting point of many ...
Adam W. Tyma
Bibliography
About the Contributors
Acknowledgments
Introduction: What, exactly, is "Beer Culture"?
Adam W. Tyma
Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka
Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn
Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival
Charley Reed
Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn
Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.
Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell
Conclusion: One starting point of many ...
Adam W. Tyma
Bibliography
About the Contributors
Details
Medium: | Taschenbuch |
---|---|
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781498535564 |
ISBN-10: | 1498535569 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Redaktion: | Tyma, Adam W. |
Hersteller: | Lexington Books |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 151 x 228 x 13 mm |
Von/Mit: | Adam W. Tyma |
Erscheinungsdatum: | 10.07.2020 |
Gewicht: | 0,252 kg |
Über den Autor
Edited by Adam W. Tyma - Contributions by Travis R. Bell; Michelle Calka; Emory S. Daniel, Jr.; Jennifer C. Dunn; Robert Andrew Dunn; Charley Reed and Adam W. Tyma
Inhaltsverzeichnis
Contents
Acknowledgments
Introduction: What, exactly, is "Beer Culture"?
Adam W. Tyma
Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka
Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn
Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival
Charley Reed
Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn
Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.
Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell
Conclusion: One starting point of many ...
Adam W. Tyma
Bibliography
About the Contributors
Acknowledgments
Introduction: What, exactly, is "Beer Culture"?
Adam W. Tyma
Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka
Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn
Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival
Charley Reed
Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn
Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.
Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell
Conclusion: One starting point of many ...
Adam W. Tyma
Bibliography
About the Contributors
Details
Medium: | Taschenbuch |
---|---|
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781498535564 |
ISBN-10: | 1498535569 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Redaktion: | Tyma, Adam W. |
Hersteller: | Lexington Books |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 151 x 228 x 13 mm |
Von/Mit: | Adam W. Tyma |
Erscheinungsdatum: | 10.07.2020 |
Gewicht: | 0,252 kg |
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