Beer Culture in Theory and Practice

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Beschreibung

The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

Über den Autor

Edited by Adam W. Tyma - Contributions by Travis R. Bell; Michelle Calka; Emory S. Daniel, Jr.; Jennifer C. Dunn; Robert Andrew Dunn; Charley Reed and Adam W. Tyma

Inhaltsverzeichnis

Contents

Acknowledgments

Introduction: What, exactly, is "Beer Culture"?
Adam W. Tyma

Chapter 1
Fermenting Community: Homebrewing as Community Building
Michelle Calka

Chapter 2
Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography
Jennifer C. Dunn

Chapter 3
Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival
Charley Reed

Chapter 4
Social Media Suds: Blogging Beer to Stay Sharp in the Classroom
Robert Andrew Dunn

Chapter 5
Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries
Emory S. Daniel, Jr.

Chapter 6
"What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."
Travis R. Bell

Conclusion: One starting point of many ...
Adam W. Tyma

Bibliography

About the Contributors

Details

Fachbereich:	Kommunikationswissenschaften
Genre:	Medienwissenschaften
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781498535564
ISBN-10:	1498535569
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Tyma, Adam W.
Hersteller:	Bloomsbury Publishing Plc
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	151 x 228 x 13 mm
Von/Mit:	Adam W. Tyma
Erscheinungsdatum:	10.07.2020
Gewicht:	0,252 kg