Audience Development and Cultural Policy

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Sprache: Englisch

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Beschreibung

Encouraging more ¿ and different ¿ people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.

Über den Autor

Steven Hadley is an academic, researcher and consultant working internationally in the cultural sector. He is currently a Research Fellow in the Moore Institute, National University of Ireland Galway, Visiting Lecturer at Leuphana University of Lüneburg, Associate Consultant with The Audience Agency, and sits on the Editorial Boards of both Cultural Trends and the European Journal of Cultural Management and Policy.

Zusammenfassung

Provides a new understanding of the relationship between audiences and the arts

Fundamentally changes the idea of audience development and its relationship to cultural policy

Argues that arts management has misunderstood arts marketing and audience development

Inhaltsverzeichnis

Chapter One: Introduction.- Chapter Two: Democratic Cultural Policy.- Chapter Three: Audience Development.- Chapter Four: The Development of Practice: Two Dilemmas.- Chapter Five: The Traditions of Audience Development.- Chapter Six: Characteristics of Audience Development.- Chapter Seven: Audience Development and Democracy: Third Dilemma.- Chapter Eight : Conclusion.

Details

Erscheinungsjahr:	2022
Genre:	Soziologie
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Seiten:	260
Reihe:	New Directions in Cultural Policy Research
Inhalt:	xv 244 S. 2 s/w Illustr. 244 p. 2 illus.
ISBN-13:	9783030629724
ISBN-10:	3030629724
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Hadley, Steven
Auflage:	1st ed. 2021
Hersteller:	Springer International Publishing Springer International Publishing AG New Directions in Cultural Policy Research
Maße:	210 x 148 x 15 mm
Von/Mit:	Steven Hadley
Erscheinungsdatum:	19.03.2022
Gewicht:	0,341 kg

preigu-id: 121286796