Contents: P.E. Converse, Foreword. Preface. J.A. Krosnick, R.E. Petty, Attitude Strength: An Overview. R.P. Abelson, Attitude Extremity. C.M. Judd, M. Brauer, Repetition and Evaluative Extremity. A. Tesser, L. Martin, M. Mendolia, The Impact of Thought on Attitude Extremity and Attitude-Behavior Consistency. R.E. Petty, C.P. Haugtvedt, S.M. Smith, Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior. W.D. Crano, Attitude Strength and Vested Interest. D.S. Boninger, J.A. Krosnick, M.K. Berent, L.R. Fabrigar, The Causes and Consequences of Attitude Importance. C.J. Thomsen, E. Borgida, H. Lavine, The Causes and Consequences of Personal Involvement. S.R. Gross, R. Holtz, N. Miller, Attitude Certainty. R.H. Fazio, Attitudes as Object-Evaluation Associations: Determinants, Consequences, and Correlates of Attitude Accessibility. W. Wood, N. Rhodes, M. Biek, Working Knowledge and Attitude Strength: An Information-Processing Analysis. A.R. Davidson, From Attitudes to Actions to Attitude Change: The Effects of Amount and Accuracy of Information. J. Jaccard, C. Radecki, T. Wilson, P. Dittus, Methods for Identifying Consequential Beliefs: Implications for Understanding Attitude Strength. M.M. Thompson, M.P. Zanna, D.W. Griffin, Let's Not Be S. Chaiken, E.M. Pomerantz, R. Giner-Sorolla, Structural Consistency and Attitude Strength. A.H. Eagly, S. Chaiken, Attitude Strength, Attitude Structure, and Resistance to Change. M.W. Erber, S.D. Hodges, T.D. Wilson, Attitude Strength, Attitude Stability, and the Effects of Analyzing Reasons. D.T. Wegener, J. Downing, J.A. Krosnick, R.E. Petty, Measures and Manipulations of Strength-Related Properties of Attitudes: Current Practice and Future Directions.