Peter Schwartz: Art of the Long View

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Cover: 9780471977858 | Art of the Long View | Peter Schwartz | Taschenbuch | Paperback | 1997

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Sprache: Englisch

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Beschreibung

"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but-better-that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartz's book." -Stewart Brand What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life-bottom-line numbers, for instance-but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

Über den Autor

PETER SCHWARTZ is one of the world's leading futurists. He is president of Global Business Network, an international think tank and consulting firm in Emeryville, California, that includes many of the world's leading-edge thinkers about the future, as well as innovative scientists, artists, and business executives. His previous publications include Seven Tomorrows, a book of global scenarios jointly authored with Paul Hawken and Jay Ogilvy.

Inhaltsverzeichnis

The Strategic Conversation - Broadening the Long View; The Pathfinder's Tale; The Smith & Hawken Story: The Process of Scenario-Building; The Scenario-Building Animal; Uncovering the Decision; Information-Hunting and Gathering; Creating Scenario Building Blocks; Anatomy of a New Driving Force: The Global Teenager; Composing a Plot; The World in 2005: Three Scenarios; Rehearsing the Future; Epilogue: To My Newborn Son; Afterword: The Value of Strategic Conversation; User's Guide: How to Hold a Strategic Conversation; Appendix: Steps to Developing Scenarios.

Erscheinungsjahr:	1997
Fachbereich:	Allgemeines
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	288
ISBN-13:	9780471977858
ISBN-10:	0471977853
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Schwartz, Peter
Auflage:	Revised edition
Hersteller:	Wiley John Wiley & Sons
Maße:	229 x 152 x 16 mm
Von/Mit:	Peter Schwartz
Erscheinungsdatum:	25.09.1997
Gewicht:	0,424 kg

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