Art of the Long View – Planning for the Fu...

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Beschreibung

"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but-better-that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartz's book." -Stewart Brand What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life-bottom-line numbers, for instance-but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

Details

Erscheinungsjahr:	1997
Medium:	Taschenbuch
Inhalt:	Introduction to the Paperback Edition:The Strategic Conversation - Broadening The Long ViewThe Pathfinders TaleThe Smith & Hawken Story: The Process of Scenario-BuildingUncovering the DecisionInformation-Hunting and GatheringCreating Scenario Building Bl
ISBN-13:	9780471977858
ISBN-10:	0471977853
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	P Schwartz
Auflage:	1. Auflage
Hersteller:	John Wiley & Sons
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	229 x 152 x 16 mm
Von/Mit:	P Schwartz
Erscheinungsdatum:	25.09.1997
Gewicht:	0,414 kg