Foreword from the First Edition;
Foreword;
Preface;
Documenting the Undocumented;
The Second Edition;
Who Is This Book For?;
The Road Ahead;
If You Like (or Don't Like) This Book;
License;
Join Our Community;
Typographical Conventions Used in This Book;
Safari® Books Online;
How to Contact Us;
Acknowledgments;
Chapter 1: The Art of Community;
1.1 Collaboration-Driven Ethos;
1.2 The Essence of Community;
1.3 The Basis of Communication;
1.4 Unwrapping Opportunity;
1.5 A Community Manager: Becoming the Community;
1.6 Moving Forward;
Chapter 2: Planning Your Community;
2.1 Planning for Success;
2.2 Teams: The Building Blocks of Belonging;
2.3 Designing Your Community;
2.4 Filling Out the Plan;
2.5 Pulling Together the Threads;
2.6 Documenting Your Strategy;
2.7 Financially Supporting Your Community;
2.8 Wrapping Up;
Chapter 3: Communicating Clearly;
3.1 He Said, She Said;
3.2 Building Your Communication Channels;
3.3 Leading by Example;
3.4 Summary;
Chapter 4: Processes: Simple Is Sustainable;
4.1 Eyes on the Prize;
4.2 Building Great Processes;
4.3 Assessing Needs;
4.4 Getting Buy-In for Your Processes;
4.5 The On-Ramp: Creating Collaborative Processes;
4.6 Process Reassessment;
4.7 Moving On;
Chapter 5: Supporting Workflow with Tools and Data;
5.1 Understanding Your Workflow;
5.2 Building Great Infrastructure;
5.3 Avoiding Resource Fetishism;
5.4 Technical Considerations;
5.5 Building and Maintaining Transparency;
5.6 Regular Workflow Assessment;
5.7 Moving On;
Chapter 6: Social Media;
6.1 Don't Be That Guy/Girl;
6.2 Being Social;
6.3 Social Media Services in a Nutshell;
6.4 Harnessing Social Media;
6.5 Social Media on Your Terms;
Chapter 7: Building Buzz;
7.1 Mindshare;
7.2 The Building Blocks of Buzz;
7.3 Setting Up Your Base;
7.4 The Buzz Cycle;
7.5 Buzz Targets;
7.6 Building Alliances;
7.7 Events and Conferences;
7.8 Summary;
Chapter 8: Measuring Community;
8.1 Community Self-Reflection;
8.2 The Foundations of Feedback;
8.3 Hooks 'n' Data;
8.4 Anonymity and Privacy;
8.5 Moving On;
Chapter 9: Managing and Tracking Work;
9.1 Credibility and the Need to Track Progress;
9.2 The Importance of Tracking Our Work;
9.3 What We Need to Manage;
9.4 Tracking Projects;
9.5 Tracking Growth and Decline;
9.6 Tracking Health;
9.7 Reacting to Community Concerns;
9.8 Moving On;
Chapter 10: Governance;
10.1 Accountability;
10.2 Governance Does Not Suck;
10.3 Governance and Community;
10.4 The Case for Governance;
10.5 Learning from the Leaders;
10.6 Setting Up a Community Council;
10.7 Ubuntu Governance Example;
10.8 Expanding Governance;
10.9 Summary;
Chapter 11: Handling Conflict and Relationships;
11.1 The Nature of the Beast;
11.2 The Calm Before the Storm;
11.3 The Conflict Resolution Process;
11.4 Dealing with Burnout;
11.5 Handling Absence;
11.6 Handling Bereavement;
11.7 Summary;
Chapter 12: Creating and Running Events;
12.1 Building Family Values;
12.2 Events;
12.3 Getting Organized;
12.4 Organizing Physical Events;
12.5 Getting Sponsorship;
12.6 Case Study: The Ubuntu Developer Summit;
12.7 Organizing Online Events;
12.8 Summary;
Chapter 13: Hiring a Community Manager;
13.1 Why Community Building Has Become a Big Business;
13.2 The Role of a Community Manager in the Corporation;
13.3 Managing Your Community Manager;
13.4 Summary;
Chapter 14: Community Case Book;
14.1 Linus Torvalds, Linux;
14.2 Mike Shinoda, Linkin Park;
14.3 Mårten Mickos, MySQL and Eucalyptus;
14.4 Mike Linksvayer, Creative Commons;
14.5 Tim O'Reilly, O'Reilly Media;
14.6 Carolyn Mellor, X.commerce, PayPal, and eBay;
14.7 Ilan Rabinovitch, Southern California Linux Expo;
14.8 Richard Esguerra, Humble Indie Bundle;
14.9 Mark Bussler, Classic Game Room;
14.10 Mary Colvig, Mozilla;
14.11 Dries Buytaert, Drupal and Acquia;
14.12 James Spafford, Media Molecule;
Chapter 15: Onward and Upward;
15.1 Building Our Own Community;
15.2 The Community Leadership Summit;
15.3 Keeping in Touch;
Colophon;