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Beschreibung
This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.
This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.
Über den Autor

Michael P. Boyle is a professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

Inhaltsverzeichnis

1. Basic Principles of Research and a Guide to Using This Book 2. Basic Concepts of Research 3. Scholarly Research and the Creation of Knowledge 4. Ethical Research 5. Concept Explication and Measurement 6. Sampling 7. Effective Measurement 8. Validity 9. Studying People quantitatively 10. Studying people qualitatively 11. Analyzing texts and other artifacts 12. Reliability and subjectivity 13. Descriptive Statistics 14. Estimation and Inference 15. Bivariate and Multivariate Statistics

Details
Erscheinungsjahr: 2023
Fachbereich: Bildungswesen
Genre: Erziehung & Bildung, Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032288819
ISBN-10: 1032288817
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Boyle, Michael
Schmierbach, Mike
Auflage: 3. Auflage
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 254 x 178 x 19 mm
Von/Mit: Michael Boyle (u. a.)
Erscheinungsdatum: 10.11.2023
Gewicht: 0,634 kg
Artikel-ID: 127290340