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Beschreibung
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.
Inhaltsverzeichnis
Background Concepts and Theory
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
Details
| Erscheinungsjahr: | 1988 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9780803927575 |
| ISBN-10: | 0803927576 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Louviere, Jordan J. |
| Hersteller: | Sage Publications, Inc |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 216 x 140 x 6 mm |
| Von/Mit: | Jordan J. Louviere |
| Erscheinungsdatum: | 01.03.1988 |
| Gewicht: | 0,135 kg |
Inhaltsverzeichnis
Background Concepts and Theory
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
Details
| Erscheinungsjahr: | 1988 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9780803927575 |
| ISBN-10: | 0803927576 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Louviere, Jordan J. |
| Hersteller: | Sage Publications, Inc |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 216 x 140 x 6 mm |
| Von/Mit: | Jordan J. Louviere |
| Erscheinungsdatum: | 01.03.1988 |
| Gewicht: | 0,135 kg |
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