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Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organisations.
Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organisations.
Damon Kiesow is Knight Chair in Journalism Innovation at the Missouri School of Journalism, USA.
Acknowledgements
Introduction
What Is Product Management?
1. The News Product Manager
2. A Brief History of Product Management
3. Theories of Product Management
4. Theories of Innovation
Product Management in News
5. The Business of Content
6. Managing News Innovation
7. The Mission of News Product
Making News Products
8. Product Is Research
9. Product Is Prioritization
10. Product Is Building
11. Product Is Learning
Glossary
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367724337 |
| ISBN-10: | 0367724332 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kiesow, Damon |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 232 x 154 x 15 mm |
| Von/Mit: | Damon Kiesow |
| Erscheinungsdatum: | 01.12.2023 |
| Gewicht: | 0,338 kg |
Damon Kiesow is Knight Chair in Journalism Innovation at the Missouri School of Journalism, USA.
Acknowledgements
Introduction
What Is Product Management?
1. The News Product Manager
2. A Brief History of Product Management
3. Theories of Product Management
4. Theories of Innovation
Product Management in News
5. The Business of Content
6. Managing News Innovation
7. The Mission of News Product
Making News Products
8. Product Is Research
9. Product Is Prioritization
10. Product Is Building
11. Product Is Learning
Glossary
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367724337 |
| ISBN-10: | 0367724332 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kiesow, Damon |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 232 x 154 x 15 mm |
| Von/Mit: | Damon Kiesow |
| Erscheinungsdatum: | 01.12.2023 |
| Gewicht: | 0,338 kg |
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