An Introduction to Fashion Retailing

Um unseren Shop nutzen zu können, müssen Sie Javascript in Ihrem Browser aktivieren.

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

36,25 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Sie können kein Produkt in den Warenkorb legen, da Javascript und technisch notwendige Cookies aktiviert sein müssen.

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Über den Autor

Dimitri Koumbis is a lecturer at LIM College in New York City. He has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands.

Zusammenfassung

Each chapter concludes with a case study showing how six of the world's biggest retailers reach new audiences and keep them engaged. The case studies include Spanish multinational clothing company Inditex, French multinational luxury goods conglomerate LVMH, and Kering S.A. an international luxury group based in Paris, which owns luxury goods brands Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron and Brioni, Pomellato.

Inhaltsverzeichnis

1. What is Retailing?
The History of Retail
Understanding the Difference between Retailing and the Retailer
Classification of Retailers
On-Site Vs. Off-Site Retailing
Omnipresent Retail Approaches
Case study: LVMH

2. Retail Consumer Markets
Consumer Behavior
Consumer Profiling
Site Selection and Store Location
Emerging Domestic and International Markets
Case study: Estee Lauder Companies

3. Retail Corporate Offices
Retail Corporate Offices
Corporate Offices and their Role
Strategic Planning
Supporting Store Teams
Ethics and Corporate Social Responsibility
Case Study: Hennes & Mauritz

4. Store Management
Store Management and the Back of House
HR and Employee Management
Store Logistics
Merchandise Controls and Loss Prevention
Case Study: Kering Group

5. Visual Merchandising and Store Design
Visual Merchandising vs. Merchandising
Store Design and Environment
Visual Merchandising Strategies
Case Study: Inditex

6. Trends in Retailing
Fast Fashion vs. Slow Fashion
Ecommerce and the Online Shopper
Mobile Retail, Pop-Up and Concept Stores
Retailer and Designer Collaborations
Technology in the Retail Sector
Case Study: [...]

Erscheinungsjahr:	2021
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	168
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781350098275
ISBN-10:	1350098272
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Koumbis, Dimitri
Hersteller:	Bloomsbury Publishing PLC
Maße:	160 x 230 x 11 mm
Von/Mit:	Dimitri Koumbis
Erscheinungsdatum:	25.03.2021
Gewicht:	0,378 kg

Ähnliche Produkte