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All the Right Moves
A Guide to Crafting Break- Through Strategy
Buch von Constantinos Markides
Sprache: Englisch

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Beschreibung
Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
Über den Autor
Constantinos C. Markides is a Professor at the London Business School.
Inhaltsverzeichnis
Preface
1. Put Innovation Back Into Strategy
Part I--How to Create a Unique Strategic Position
2. Decide What Your Business Is
3. Decide Who Your Customers Are and What to Offer Them
4. Decide How You Will Play the Game
5. Identify and Secure Strategic Assets and Capabilities
6. Create the Right Organizational Environment
7. Develop a Superior Strategic Position
Part II-How to Prepare for Strategic Innovation
8. Understand How New Strategic Positions Develop
9. Evaluate and Respond to Strategic Innovation
10. Take a Dynamic View of Strategy
Notes
Index
About the Author
Details
Erscheinungsjahr: 1999
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9780875848334
ISBN-10: 0875848338
Sprache: Englisch
Einband: Gebunden
Autor: Markides, Constantinos
Hersteller: Harvard Business Review Press
Maße: 243 x 165 x 23 mm
Von/Mit: Constantinos Markides
Erscheinungsdatum: 01.09.1999
Gewicht: 0,508 kg
Artikel-ID: 121031530
Über den Autor
Constantinos C. Markides is a Professor at the London Business School.
Inhaltsverzeichnis
Preface
1. Put Innovation Back Into Strategy
Part I--How to Create a Unique Strategic Position
2. Decide What Your Business Is
3. Decide Who Your Customers Are and What to Offer Them
4. Decide How You Will Play the Game
5. Identify and Secure Strategic Assets and Capabilities
6. Create the Right Organizational Environment
7. Develop a Superior Strategic Position
Part II-How to Prepare for Strategic Innovation
8. Understand How New Strategic Positions Develop
9. Evaluate and Respond to Strategic Innovation
10. Take a Dynamic View of Strategy
Notes
Index
About the Author
Details
Erscheinungsjahr: 1999
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9780875848334
ISBN-10: 0875848338
Sprache: Englisch
Einband: Gebunden
Autor: Markides, Constantinos
Hersteller: Harvard Business Review Press
Maße: 243 x 165 x 23 mm
Von/Mit: Constantinos Markides
Erscheinungsdatum: 01.09.1999
Gewicht: 0,508 kg
Artikel-ID: 121031530
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