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Beschreibung
Focuses on issues related to the alignment of business strategies and analytics
Helps bridge the gap in the relevance and usefulness of academic research in the area of alignment that is often questioned by practitioners
Examines business strategies, business structures, and analytics to effectively develop and deploy techniques to enhance an organization's decision-making capability
Focuses on issues related to the alignment of business strategies and analytics
Helps bridge the gap in the relevance and usefulness of academic research in the area of alignment that is often questioned by practitioners
Examines business strategies, business structures, and analytics to effectively develop and deploy techniques to enhance an organization's decision-making capability
Über den Autor
Murugan Anandarajan
is a Professor of MIS at Drexel University. His current research interests lie in the intersections of areas Crime, IoT, and Analytics. His work has been published in journals such as Decision Sciences, Journal of MIS, and Journal of International Business Studies. He co-authored eight books, including Internet and Workplace Transformation (2006) and its follow up volume, The Internet of People, Things and Services (2018). He has been awarded over [...] million in research grants from various government agencies including the National Science Foundation, U.S. Department of Justice, National Institute of Justice, and the State of PA.

Teresa D. Harrison
is Associate Professor of Economics, Associate Dean for Academic Affairs, and Director of the Center for Teaching Excellence at Drexel University's LeBow College of Business. She is an applied micro-economist, with interest, research and publications in nonprofit organizational behaviors, including location decisions, entry, exit, mergers and growth. Her work has been published in journals such as Financial Review and Economic Inquiry.
Zusammenfassung
Focuses on issues related to the alignment of business strategies and analytics
Helps bridge the gap in the relevance and usefulness of academic research in the area of alignment that is often questioned by practitioners
Examines business strategies, business structures, and analytics to effectively develop and deploy techniques to enhance an organization's decision-making capability
Inhaltsverzeichnis
Chapter 1: Aligning Business Strategies and Analytics: Bridging Between Theory and Practice.- Chapter 2: Cognitive Computing: Impacts on Financial Advice in Wealth Management.- Chapter 3: Living or Dying in the Mashup of American Financial Services: Literate Does Not Mean Competent.- Chapter 4: Improving Fleet Management Strategy and Operational Intelligence with Predictive Analytics.- Chapter 5: Aligning Data Analytics and Supply Chain Strategy in the Biopharmaceutical Industry.- Chapter 6: Importance of Project Management in Business Analytics: Academia and Real-world.- Chapter 7: A Review and Future Direction of Business Analytics Project Delivery.- Chapter 8: Aligning Operational Benefits of Big Data Analytics and Organizational Culture at WellSpan Health.- Chapter 9: HR Analytics: Human Capital Return on Investment, Productivity and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware.- Chapter 10: Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast.- Chapter 11: Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications.- Chapter 12: Aligning Data Analytics and Strategy in the Chemical industry.
Details
Erscheinungsjahr: 2018
Genre: Informatik, Mathematik, Medizin, Naturwissenschaften, Technik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Reihe: Advances in Analytics and Data Science
Inhalt: xix
211 S.
13 s/w Illustr.
25 farbige Illustr.
211 p. 38 illus.
25 illus. in color.
ISBN-13: 9783030066345
ISBN-10: 3030066347
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Anandarajan, Murugan
Harrison, Teresa D.
Redaktion: Anandarajan, Murugan
Harrison, Teresa D.
Herausgeber: Murugan Anandarajan/Teresa D Harrison
Hersteller: Springer
Advances in Analytics and Data Science
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 235 x 155 x 13 mm
Von/Mit: Murugan Anandarajan (u. a.)
Erscheinungsdatum: 26.12.2018
Gewicht: 0,359 kg
Artikel-ID: 117451420

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