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It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
Prof. Manukonda Rabindranath is the Chairperson, Centre for Media Studies, Jawaharlal Nehru University, New Delhi. Previously, he was the Head and Dean, Faculty of Mass Communication at Indira Gandhi National Tribal University and Central University of Himachal Pradesh. He also worked for five years at an Ethiopian university. He did his Ph.D. in Journalism and Mass Communication & was awarded Gold Medal in Master of Journalism and Mass Communication and qualified NET and SLET. He has 25 years of teaching experience as Media educator and was Head of Department for the last 15 years continuously. He was a team member of NAAC.
Dr. Aradhana Kumari Singh is a Research Assistant at Indian Council of Social Science Research (ICSSR), New Delhi. She has completed her Ph.D. in Journalism and Mass Communication from Indira Gandhi National Tribal University (IGNTU), Amarkantak. She has completed her Masters and M.Phil. in Journalism and Mass Communication from Central University of Odisha, Koraput. She qualified UGC-Net in 2017. Her area of research is public service advertising.
Chapter 1: Advertising Basics.- Chapter 2: Types Of Advertising.- Chapter 3: Public Service Advertising.- Chapter 4: Advertising Campaign And Media Planning.- Chapter 5: Advertising Agency.- Chapter 6: Understanding Advertising Process: Models And Theories.- Chapter 7: Advertising Research.
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 284 |
| Inhalt: |
xv
267 S. 30 s/w Illustr. 45 farbige Illustr. 267 p. 75 illus. 45 illus. in color. |
| ISBN-13: | 9789819986569 |
| ISBN-10: | 9819986567 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Singh, Aradhana Kumari
Rabindranath, Manukonda |
| Auflage: | 1st ed. 2024 |
| Hersteller: |
Springer Singapore
Springer Nature Singapore |
| Maße: | 216 x 153 x 20 mm |
| Von/Mit: | Aradhana Kumari Singh (u. a.) |
| Erscheinungsdatum: | 13.01.2024 |
| Gewicht: | 0,483 kg |
Prof. Manukonda Rabindranath is the Chairperson, Centre for Media Studies, Jawaharlal Nehru University, New Delhi. Previously, he was the Head and Dean, Faculty of Mass Communication at Indira Gandhi National Tribal University and Central University of Himachal Pradesh. He also worked for five years at an Ethiopian university. He did his Ph.D. in Journalism and Mass Communication & was awarded Gold Medal in Master of Journalism and Mass Communication and qualified NET and SLET. He has 25 years of teaching experience as Media educator and was Head of Department for the last 15 years continuously. He was a team member of NAAC.
Dr. Aradhana Kumari Singh is a Research Assistant at Indian Council of Social Science Research (ICSSR), New Delhi. She has completed her Ph.D. in Journalism and Mass Communication from Indira Gandhi National Tribal University (IGNTU), Amarkantak. She has completed her Masters and M.Phil. in Journalism and Mass Communication from Central University of Odisha, Koraput. She qualified UGC-Net in 2017. Her area of research is public service advertising.
Chapter 1: Advertising Basics.- Chapter 2: Types Of Advertising.- Chapter 3: Public Service Advertising.- Chapter 4: Advertising Campaign And Media Planning.- Chapter 5: Advertising Agency.- Chapter 6: Understanding Advertising Process: Models And Theories.- Chapter 7: Advertising Research.
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 284 |
| Inhalt: |
xv
267 S. 30 s/w Illustr. 45 farbige Illustr. 267 p. 75 illus. 45 illus. in color. |
| ISBN-13: | 9789819986569 |
| ISBN-10: | 9819986567 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Singh, Aradhana Kumari
Rabindranath, Manukonda |
| Auflage: | 1st ed. 2024 |
| Hersteller: |
Springer Singapore
Springer Nature Singapore |
| Maße: | 216 x 153 x 20 mm |
| Von/Mit: | Aradhana Kumari Singh (u. a.) |
| Erscheinungsdatum: | 13.01.2024 |
| Gewicht: | 0,483 kg |
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