Introduction Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities, Brigitte Jordan; Part I Being There: The Power of Conventional Ethnographic Methods, Julia Gluesing; Chapter 2 Being There: The Power of Technology-based Methods, Ken Riopelle; Part II Ethnography for Systems Development: Renovating the Legacy, Patricia Ensworth; Chapter 4 Ethnography and Product Design: Fixing the Future, Marijke Rijsberman; Part III The Value of Rapid Ethnography, Ellen Isaacs; Chapter 6 The Limits to Speed in Ethnography, Melissa Cefkin; Part IV The Cry for More Theory, Patricia Sunderland; Chapter 8 The Cry of Practicality, Rita Denny; partV Doing Corporate Ethnography as an Insider (Employee), Vidar Hepsø; Chapter 10 Doing Corporate Ethnography as an Outsider (Consultant), Francoise Brun-Cottan; partVI Accelerated Pattern Recognition, Ethnography, and the Era of Big Data, Chad R. Maxwell; Chapter 12 Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology, and Society, Brigitte Jordan;