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Cover: 9781350055919 | Advanced Typography | From Knowledge to Mastery | Richard Hunt | Buch
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Advanced Typography
From Knowledge to Mastery
Taschenbuch von Richard Hunt
Sprache: Englisch

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Beschreibung
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level.

Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today.

From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level.

Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today.

From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
Über den Autor
Richard Hunt has practiced typography for over 35 years, first supplying type to designers, and then with the advent of the desktop computer, acted as a consultant to many design firms and other institutions across North America, including Bruce Mau Design, Zone Books, Rizzoli, KPMB Architects, Rhode Island School of Design and the Getty Research Institute. He teaches at OCAD University, Canada (formerly the Ontario College of Art and Design) where he lectures on the history of typography and teaches studio typography classes and typeface design.
Zusammenfassung
Broad coverage of higher level topics - like accessibility, cultural symbolism, physiological perception - are interwoven with practical applications, advice and tips to really integrate the considerations into real-life practice
Inhaltsverzeichnis
1. Introduction
2. The changing technology and practice of type
3. Typography - art or craft?
4. Biological and psychological dimensions of type
5. Systems of organization
6. Typography as visual/type as information
7. Type as technology
8. Type on screen (design practice)
9. Type as culture and symbol
10. Typefaces
11. Customizing/creating type forms
Details
Erscheinungsjahr: 2020
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350055919
ISBN-10: 1350055913
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hunt, Richard
Hersteller: Bloomsbury Publishing PLC
Maße: 191 x 245 x 17 mm
Von/Mit: Richard Hunt
Erscheinungsdatum: 20.08.2020
Gewicht: 0,714 kg
Artikel-ID: 117017024
Über den Autor
Richard Hunt has practiced typography for over 35 years, first supplying type to designers, and then with the advent of the desktop computer, acted as a consultant to many design firms and other institutions across North America, including Bruce Mau Design, Zone Books, Rizzoli, KPMB Architects, Rhode Island School of Design and the Getty Research Institute. He teaches at OCAD University, Canada (formerly the Ontario College of Art and Design) where he lectures on the history of typography and teaches studio typography classes and typeface design.
Zusammenfassung
Broad coverage of higher level topics - like accessibility, cultural symbolism, physiological perception - are interwoven with practical applications, advice and tips to really integrate the considerations into real-life practice
Inhaltsverzeichnis
1. Introduction
2. The changing technology and practice of type
3. Typography - art or craft?
4. Biological and psychological dimensions of type
5. Systems of organization
6. Typography as visual/type as information
7. Type as technology
8. Type on screen (design practice)
9. Type as culture and symbol
10. Typefaces
11. Customizing/creating type forms
Details
Erscheinungsjahr: 2020
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350055919
ISBN-10: 1350055913
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hunt, Richard
Hersteller: Bloomsbury Publishing PLC
Maße: 191 x 245 x 17 mm
Von/Mit: Richard Hunt
Erscheinungsdatum: 20.08.2020
Gewicht: 0,714 kg
Artikel-ID: 117017024
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