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With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He started off in the world of out-of-home advertising and became the market leader, fi rst in East Germany and then in unified Germany. Then he went global. And shortly afterwards, he went public on the stock market in spectacular fashion. This was followed by the expansion of his product line to include digital publishing, online marketing and direct marketing. During the period of transition from the "old economy" to the "new economy" Ströer has developed into a unique and diverse media empire.
With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He started off in the world of out-of-home advertising and became the market leader, fi rst in East Germany and then in unified Germany. Then he went global. And shortly afterwards, he went public on the stock market in spectacular fashion. This was followed by the expansion of his product line to include digital publishing, online marketing and direct marketing. During the period of transition from the "old economy" to the "new economy" Ströer has developed into a unique and diverse media empire.
Annette Charpentier studierte Anglistik und Germanistik in Frankfurt/Main und Bristol/England. Nach der Promotion und mehreren Jahren in einem deutschen Verlag zog sie 1981 nach Wales und begann ein neues Studium. Seit Jahren arbeitet sie nun, außer als Übersetzerin, als Gesprächstherapeutin.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Populäre Darstellungen |
| Genre: | Politikwissenschaft & Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Buch |
| Titelzusatz: | Udo Müller - The exceptional story of a passionate entrepreneur | The amazing success story of the man behind Ströer, t-online.de, Statista... |
| Originaltitel: | Adrenalin |
| Inhalt: | 464 S. |
| ISBN-13: | 9783430210980 |
| ISBN-10: | 3430210984 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Volz, Hartmut M. |
| Übersetzung: | Charpentier, Annette |
| Auflage: | Auflage |
| Hersteller: | Econ |
| Verantwortliche Person für die EU: | Ullstein Buchverlage GmbH, Friedrichstr. 126, D-10117 Berlin, produktsicherheit@ullstein.de |
| Maße: | 44 x 148 x 216 mm |
| Von/Mit: | Hartmut M. Volz |
| Erscheinungsdatum: | 26.10.2023 |
| Gewicht: | 0,664 kg |
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