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With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He started off in the world of out-of-home advertising and became the market leader, fi rst in East Germany and then in unified Germany. Then he went global. And shortly afterwards, he went public on the stock market in spectacular fashion. This was followed by the expansion of his product line to include digital publishing, online marketing and direct marketing. During the period of transition from the "old economy" to the "new economy" Ströer has developed into a unique and diverse media empire.
With his perseverance and penchant for risk-taking, Udo Müller has put everything on one horse on more than one occasion. He started off in the world of out-of-home advertising and became the market leader, fi rst in East Germany and then in unified Germany. Then he went global. And shortly afterwards, he went public on the stock market in spectacular fashion. This was followed by the expansion of his product line to include digital publishing, online marketing and direct marketing. During the period of transition from the "old economy" to the "new economy" Ströer has developed into a unique and diverse media empire.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Populäre Darstellungen |
| Genre: | Politikwissenschaft & Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Buch |
| Titelzusatz: | Udo Müller - The exceptional story of a passionate entrepreneur | The amazing success story of the man behind Ströer, t-online.de, Statista... |
| Originaltitel: | Adrenalin |
| Inhalt: | 464 S. |
| ISBN-13: | 9783430210980 |
| ISBN-10: | 3430210984 |
| Sprache: | Englisch |
| Autor: | Volz, Hartmut M. |
| Übersetzung: | Charpentier, Annette |
| Auflage: | Auflage |
| Hersteller: | Econ |
| Verantwortliche Person für die EU: | Ullstein Buchverlage GmbH, Friedrichstr. 126, D-10117 Berlin, produktsicherheit@ullstein.de |
| Maße: | 44 x 148 x 216 mm |
| Von/Mit: | Hartmut M. Volz |
| Erscheinungsdatum: | 26.10.2023 |
| Gewicht: | 0,664 kg |
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