Drew Boyd: Adding Prestige to Your Portfolio

Cover: 9781789666090 | Adding Prestige to Your Portfolio | Drew Boyd | Taschenbuch | Englisch

Rückseite: 9781789666090 | Adding Prestige to Your Portfolio | Drew Boyd | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Create high-end products that attract new customers with this step-by-step approach that maps principles of creativity and luxury to the stages of the customer buying journey.

Über den Autor

Drew Boyd is Associate Professor of Marketing and Innovation at the University of Cincinnati in Mason, Ohio. He trains, consults and speaks on the topics of innovation, persuasion and marketing strategy at Macy's, Toyota and Procter & Gamble. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development, where he also earned his first of five patents for medical devices. His work has been featured in business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.

Inhaltsverzeichnis

Chapter - 01: The Luxury Opportunity - Upscale and Grow; Chapter - 02: Switching on Luxury - The Tools of Creative Luxury; Chapter - 03: Transforming a Product or Service to Luxury; Chapter - 04: Transforming the Shopping and Buying Experience; Chapter - 05: Transforming the Usage Experience; Chapter - 06: Transforming the Post-Purchase Experience; Chapter - 07: Driving Prestige into Your Culture; Chapter - 08: Conclusion;

Details

Erscheinungsjahr:	2021
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781789666090
ISBN-10:	1789666090
Sprache:	Englisch
Herstellernummer:	12968
Einband:	Kartoniert / Broschiert
Autor:	Boyd, Drew
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 14 mm
Von/Mit:	Drew Boyd
Erscheinungsdatum:	26.01.2021
Gewicht:	0,494 kg