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In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand.
With the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes.
Packed with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.
In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand.
With the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes.
Packed with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 66 |
| ISBN-13: | 9780993323423 |
| ISBN-10: | 0993323421 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Self-Pierson, Rob |
| Hersteller: | The Brand Language Studio |
| Maße: | 178 x 111 x 5 mm |
| Von/Mit: | Rob Self-Pierson |
| Erscheinungsdatum: | 06.12.2021 |
| Gewicht: | 0,089 kg |
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 66 |
| ISBN-13: | 9780993323423 |
| ISBN-10: | 0993323421 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Self-Pierson, Rob |
| Hersteller: | The Brand Language Studio |
| Maße: | 178 x 111 x 5 mm |
| Von/Mit: | Rob Self-Pierson |
| Erscheinungsdatum: | 06.12.2021 |
| Gewicht: | 0,089 kg |
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