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Cover: 9781398609662 | A Marketer's Guide to Digital Advertising | Shailin Dhar (u. a.)
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A Marketer's Guide to Digital Advertising
Transparency, Metrics, and Money
Taschenbuch von Shailin Dhar (u. a.)
Sprache: Englisch

47,80 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
Über den Autor
Shailin Dhar, based in New York City, New York, is a founding partner of Method Media Intelligence, a measurement consultancy and technology provider. A board member for the Programmatic & Data Center at IAB, he's served as Chief Strategist for Adsiduous Media, Director of Business Development at Darcher Media, and Business Development and Operations Manager at DOL Marketing.

Scott Thomson, based in London, UK, is a partner at Method Media Intelligence. He has twenty-five-years' experience helping companies like Publicis, Nielsen, Dentsu and Naked Communications design and measure marketing strategies. Thomson helped the UK's Ministry of Defence design user-friendly dashboards and controls for military equipment.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Meaningful measurement; Chapter - 02: The digital supply chain; Chapter - 03: The skills gap; Chapter - 04: When to consult external partners; Chapter - 05: The limits of tech; Chapter - 06: Understanding your leverage; Chapter - 07: Risks versus rewards; Chapter - 08: Shiny new digital objects; Chapter - 09: References
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398609662
ISBN-10: 1398609668
Sprache: Englisch
Herstellernummer: 14616
Einband: Kartoniert / Broschiert
Autor: Dhar, Shailin
Thomson, Scott
Hersteller: Kogan Page
Maße: 232 x 154 x 18 mm
Von/Mit: Shailin Dhar (u. a.)
Erscheinungsdatum: 30.05.2023
Gewicht: 0,344 kg
Artikel-ID: 123218917
Über den Autor
Shailin Dhar, based in New York City, New York, is a founding partner of Method Media Intelligence, a measurement consultancy and technology provider. A board member for the Programmatic & Data Center at IAB, he's served as Chief Strategist for Adsiduous Media, Director of Business Development at Darcher Media, and Business Development and Operations Manager at DOL Marketing.

Scott Thomson, based in London, UK, is a partner at Method Media Intelligence. He has twenty-five-years' experience helping companies like Publicis, Nielsen, Dentsu and Naked Communications design and measure marketing strategies. Thomson helped the UK's Ministry of Defence design user-friendly dashboards and controls for military equipment.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Meaningful measurement; Chapter - 02: The digital supply chain; Chapter - 03: The skills gap; Chapter - 04: When to consult external partners; Chapter - 05: The limits of tech; Chapter - 06: Understanding your leverage; Chapter - 07: Risks versus rewards; Chapter - 08: Shiny new digital objects; Chapter - 09: References
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398609662
ISBN-10: 1398609668
Sprache: Englisch
Herstellernummer: 14616
Einband: Kartoniert / Broschiert
Autor: Dhar, Shailin
Thomson, Scott
Hersteller: Kogan Page
Maße: 232 x 154 x 18 mm
Von/Mit: Shailin Dhar (u. a.)
Erscheinungsdatum: 30.05.2023
Gewicht: 0,344 kg
Artikel-ID: 123218917
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