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Today's printers are concerned with restoring, maintaining, and working around the limitations of aging machinery that cannot be readily replaced. They are working with digital typography, polymer plates, and fixed-based systems, in addition to traditional hand-set type and worn, antique cuts. Marketing channels have changed along with the tools of the trade, as the Internet has opened up new opportunities for reaching customers.
This book offers a broad overview of the contemporary letterpress business, from the practical aspects of printing to standard business practices. The first part deals with the practical aspects of acquiring, restoring, maintaining, and operating a letterpress, while the second part is designed for those who already have some printing experience and are considering launching a letterpress business of their own.
Today's printers are concerned with restoring, maintaining, and working around the limitations of aging machinery that cannot be readily replaced. They are working with digital typography, polymer plates, and fixed-based systems, in addition to traditional hand-set type and worn, antique cuts. Marketing channels have changed along with the tools of the trade, as the Internet has opened up new opportunities for reaching customers.
This book offers a broad overview of the contemporary letterpress business, from the practical aspects of printing to standard business practices. The first part deals with the practical aspects of acquiring, restoring, maintaining, and operating a letterpress, while the second part is designed for those who already have some printing experience and are considering launching a letterpress business of their own.
| Erscheinungsjahr: | 2010 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 180 |
| ISBN-13: | 9781603370066 |
| ISBN-10: | 1603370064 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Brown, Marty |
| Hersteller: | Letterary Press |
| Maße: | 229 x 152 x 11 mm |
| Von/Mit: | Marty Brown |
| Erscheinungsdatum: | 15.11.2010 |
| Gewicht: | 0,27 kg |
| Erscheinungsjahr: | 2010 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 180 |
| ISBN-13: | 9781603370066 |
| ISBN-10: | 1603370064 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Brown, Marty |
| Hersteller: | Letterary Press |
| Maße: | 229 x 152 x 11 mm |
| Von/Mit: | Marty Brown |
| Erscheinungsdatum: | 15.11.2010 |
| Gewicht: | 0,27 kg |
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